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The secret to successful oral presentations is preparation and
rehearsal. Few people can give interesting, well organized, persuasive
presentations without preparation. Don't be fooled into thinking
that you can. Review the following 10 guidelines and then look at
the hints for team oral presentations.
Define your objectives: You must define
the purpose of your oral presentation so that you know what it is
you hope to accomplish: instruct, persuade, inform, or inform and
persuade. Those goals will affect what you write. Next, carefully
think about your audience. Who they are, their level of expertise,
their expectations, their attitudes to you and your work, their
biases, and so on will all affect what you present and how you present
it. Finally, consider where and when you will deliver your presentation.
What equipment is available? How is the room arranged? How large
will your audience be?
Select the format best suited to the audience:
You should choose the delivery best suited to your audience. There
are three basic kinds:
- A scripted talk means that you write out your entire
presentation and recite it word for word either by reading or
reciting from memory. The problem with this is that few people
can read well. Therefore, these kinds of talks tend to be tedious
and poorly delivered. Moreover, because people have the paper
in front of them, they tend not to solicit eye contact, and they
rarely build a relationship with the audience. My advice to you
is to avoid this kind of talk unless you have the time to learn
your presentation by heart.
- An outlined talk means that you prepare a detailed
outline of what you plan to say. You plan carefully, and you can
use powerpoint slides in outline view to prepare this, and you
then talk about each slide in turn. The benefits of this kind
of delivery are that you can be natural, interesting, and flexible.
You can speed up or slow down. You can establish eye contact and
form a relationship with your audience.
- An impromptu talk is one that you give on the spur
of the moment. Obviously you would not want to give an impromptu
talk to your managers if they were expecting a prepared talk.
Never rely on this type of presentation. You can guarantee that
you will forget key points, may misstate points, and you may become
nervous.
Focus on a few points: Do not try
to give a whole paper in your presentation. Realistically, most
people can only listen attentively for no more than 20 minutes.
Therefore, oral presentations require that you be selective. What
you select depends on your audience.
Make the structure of your talk evident:
In written work, you make your structure evident by means of a thesis
or organizational statement, topic sentences, headings, transitions,
and so on. Good speakers try to do the same things in words. So
announce, explain, and review. Tell people the three or four things
you will discuss. Then explain those points in the body of your
discussion. Then conclude by reviewing those key points. Clearly
signal transitions by using phrases like "Now I would like to discuss
my second point." Pause before you shift to a new topic. Signal
a transition to a new topic by stepping forward or backwards (don't
leap around too much however).
Use a conversational style: By this
I mean use your natural speaking voice--but make sure you can be
heard. I am not suggesting that you should be informal or litter
your presentation with colloquial phrases. But use "you" and "your"
in the presentation so you make it clear you are talking to your
audience. Keep sentences shorter than you might when you write.
Choose words that will not intimidate your audience.
Look at your audience: You must establish
and maintain eye contact with the whole audience as you speak. Begin
by looking around at the audience before you speak. Plan to look
to different parts of the room as you speak. If your audience appear
hostile, look at a feature on their faces such as their noses rather
than their eyes. Practice in front of a mirror looking out at an
audience.
Exhibit enthusiasm: Smile. Sound enthusiastic.
Prepare for questions: Sometimes questions
are asked at the wrong moment. You must maintain good relationships
with those questioners. Obviously it is better to take questions
at the end of your presentation, but sometimes you will be interrupted.
Don't be rude to the interrupter. You can tell them that you will
answer that after you have finished the point your are discussing.
Always say something like "that is a good question" or "I'm glad
you raised that point."
Practice if you are nervous and control yourself:
Some people are less nervous than others. It's a fact of life. If
you don't like giving presentations, too bad. You must work with
that and practice. Stand in one place and don't shuffle. If you
move, make that a deliberate move designed to highlight a new point
or major point that you are making. Otherwise, stay still. Keep
hands out of your pockets, away from your earrings, and out of your
hair and so on. If you have nervous hands, clasp them behind your
back. Rehearse so that you find your own comfortable pose.
Use visuals: Use visual aids to help
your listeners. Powerpoint or a program like that allows you to
prepare excellent visual aids or slides. Make sure that you use
a large enough font and don't make your slides too complex. Don't
try to use too many slides. Not everything needs to be on a slide.
If you have to use overheads rather than the computer, practice
putting them on the projector or ask one person to do that. There
is nothing worse than waiting for someone to find the right overhead.
So organize before hand.
Hints for Team Presentations
Today many presentations are given by the team rather than by one
individual. It's more effective to have several members speak rather
than one person speak for the whole group. First, the person with
the most expertise for that topic can discuss it. Next, the variety
of speakers can make the presentation more interesting. Finally,
if the work has been done by a team, it is fairer for the whole
team to present. However, to give an effective team presentation,
you should consider the following:
Plan thoroughly. Decide who will present
each piece and allot a time for that piece.
Allow for individual differences.
In a team paper, the team tries to make the writing sound as if
it came from one person. In a team presentation, the different voices
should be kept, provided the general tone of the presentation is
consistent.
Make effective transitions between speakers.
Switch speakers when you are going on to a new topic by saying "Now
Sarah will elaborate on the schedule for the project."
Show respect for one another. When
one person talks, you should look at that person and look at the
audience. Don't slouch, sit down, or put your hands in your pockets.
Instead, appear attentive and interested.
Rehearse together as a team. Assign
one person the task of time keeping. You should agree on a signal
if you need to speed up, and you should watch for that signal. Don't
overrun your section. It's very upsetting to be the last person
who only has a minute to speak because someone else was selfish
or unprepared and overran her time.
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