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The sender’s attitudes are defined as one’s generalized tendency to feel one way or another about something. A typical unconscious internal process that an individual might use when communicating is
- I ask if the person is judging me.
- Is the person judging my issue, belief, idea, goal, etc., that I am trying to communicate?
- Is the person worth listening to from my life perspective (biases)?
- I decide to listen to the person from his/her perspective.
What is important to understand about attitudes toward the receiver is that there is an internal unconscious dialogue occurring that often impedes the ability to send or receive. If this unconscious dialogue is not brought to the cognitive level, then it may impede effective communication.
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