Institutional Channels
 
Institutional channels are the chosen methods of disseminating information—face-to-face conversation, printed materials, and electronic media. Each institutional medium requires one or more of the sensory channels to carry the message from the sender to the receiver. For example, when we have a face-to-face conversation (an institutional medium), we use sight (gestures, expressions), sound (voice), and possibly touch, smell, and taste.
 

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